SOUTHLAKE, Texas -- The Lash Lounge, the premier eyelash salon franchise, aims to set a new industry standard with the launch of Purple Light. The light-cured lash extension system is designed to elevate the guest experience. Purple Light is the Lash Lounge's way of addressing long-standing challenges in the lash industry, including extended adhesive cure times and sensitivity to traditional application methods.
The new LED/UV lash extension service involves instant light-curing technology that reduces service frequency and enhances retention. Purple Light uses safe, controlled LED wavelengths to instantly cure lash adhesive, eliminating the traditional 8-24 hour cure period, requirement that guests wait 8-24 hours before getting their extensions wet, and delivering more durable, comfortable, and lasting results.
"The lash industry has been stagnant for too long, and the launch of Purple Light is a major step forward in how we serve our guests," said Noelle Peter, EVP of Education & Innovation at Head to Toe Brands. "This technology solves some of the biggest friction points in the lash experience—improving retention, reducing irritation concerns, eliminating wait time after service and reduces the frequency of visits needed to maintain results. It's setting a new standard for what modern lash services can be."
Purple Light provides meaningful operational benefits for salon operators. The instant-cure technology reduces service frequency and allows for increased appointment capacity without compromising quality. Stronger retention and fewer sensitivity-related issues also support higher guest satisfaction, improved loyalty, and reduced service corrections, ultimately driving stronger salon performance. With guest safety always being a top priority, Purple Light is also categorized as the highest safety rating available, making it the only lash extension application LED/UV technology to have no photobiological hazard under normal conditions.
The decision to implement Purple Light was driven by both guest feedback and internal performance insights, which identified adhesive cure time and adhesive sensitivity as key areas for improvement within the service experience. Purple Light is currently being piloted in select locations, with a broader rollout planned across the Lash Lounge system in the coming months, along with training and marketing support for franchisees.
The Lash Lounge's differentiated approach to eyelash services and commitment to both guest and team member experience has positioned it for continued expansion. There are currently has 129 locations across 31 states, with continued growth driven by its emphasis on luxury, customization, cleanliness, consistency, and a supportive franchise system.
