NEW YORK --TIRTIR has released two skincare-infused primers, which reflect the brand's approach to complexion prep and are meant to enhance the performance of its signature base makeup.
TIRTIR is known for its ingredient-driven formulations and focus on achieving healthy, radiant skin. The brand combines effective ingredients with innovative textures to create products that enhance the skin's natural glow while supporting overall skin balance.
The two primers the Reflect Glow Prep Primer and the Flawless Pore Prep Primer mark TIRTIR's expansion into the complexion category. Both formulas are powered by 95% skincare-based ingredients and combine makeup grip with clinically backed skincare benefits, and offer tailored solutions for different complexion concerns.
The Reflect Glow Prep Primer has 3-in-1 grip primer, with a gel-serum formula and is designed to lock in makeup, boost radiance and create visibly plumper-looking skin. It is fragrance-free, suitable for all skin types, and has been tested for acne-prone skin. Clinical testing showed 12.48% improvement in skin elasticity, 30.40% improvement in skin plumping, and 20.26% improvement in radiance immediately after use, with radiance maintained for up to 24 hours. It was developed for those who experience dryness, dullness, or flaky makeup, and it creates a hydrated, glowing canvas while it helps simplify prep routines.
The Flawless Pore Prep Primer is a 3-in-1 blurring primer that is formulated to help refine the look of pores, control excess oil, and cool skin heat for a smooth makeup base. It is a lightweight blue-tinted cream that features cooling capsules and clinically demonstrated 24-hour pore coverage retention, alongside an immediate cooling effect that reduced skin temperature by up to -4.76°C after application. It is ideal for those who are concerned with enlarged-looking pores, excess shine, and uneven texture.
The launch of the two primers reflect TIRTIR's customized approach to complexion prep, and gives consumers the option of a radiance-and-plumping grip primer or a cooling, pore-refining blurring primer depending on their skin concerns and desired finish.
